Boost Your Sales
Not
seeing the sales numbers your business needs? These four tips will help you
out of your slump.
Q: I’m seeing a slump in
my company’s sales. How can I give them a boost?
A: Every company, at
one point or another, experiences a sales slump. But the sooner you take action,
the easier it will be to increase revenue. Here are four steps to follow to get
out of a sales slump.
1. Call on satisfied customers. These are the people you know best;
presumably, they’re the ones with whom you have the best relationships. Are
there additional ways to satisfy their needs, or do they have new needs you can
meet? Ask how their business is doing. Is there a way you can help them serve
their existing customers or find potential new ones? Once you learn about their
problems and challenges, you can come back to them with fresh solutions.
2. Analyze your existing accounts. Different accounts have different
sales cycles. Sales may take a week, a month or two years. Sometimes, you get so
caught up in landing the big one that you forget about the smaller accounts with
shorter sales cycles that can bring money in now. In business, you have to look
ahead and think long term. But you also have to take care of day-to-day
responsibilities. It’s important to keep those factors balanced; don’t get so
focused on one that you lose sight of the other.
3. Stay on top of business and world news. Always keep in mind how
current events might affect your customers. Look for sources that will give you
new ideas on how to fine-tune your activities and target your customers more
efficiently. Read materials that will help you speak to your customers in their
business language. Learn more about how other people grew their businesses.
There’s always a lot to learn from the successes—and failures—of others.
4. Don’t waste time. Be selective about your customers. Don’t keep doing
business with someone just to keep them in your client base. Some customers are
simply not worth the trouble for the amount of business they give you. If an
opportunity doesn’t meet your expectations, move on.
The best way to pull out of a slump is to keep moving forward. Remember: See the
people, sell the people, serve the people. Don’t let a temporary slump turn into
a slippery slope.
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For more
information about
Boosting Your
Sales
Nordonia Hills Chamber of
Commerce
Contact:
Laura Sparano
Front Burner Marketing
Contact:
Janalee Silvey
AcceleCash
Business Services
Contact:
Andy Sparano
Konsen &
Hostelley, LLP
Contact:
Greg Hostelley
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